Sao Paolo, Brazil –SoftwareCasa is now offering software in Brazil. The new effort is a result of the collaboration between Peter Gillberg, SoftwareCasa VP Marketing & Sales and Marcos Aurélio Tadeu da Silva, a Brazil IT firm operator who will be responsible for marketing and selling SCs software products led by Camtasia Studio, Snagit and BitDefender. Below is the unedited interview we recently had with Da Silva.
SoftwareCasa: Can you tell us a bit of your background in the software industry?
Marcos: Currently I own an IT company, on which I and my wife represent a Brazilian software house. We’re responsible for the technical support and sales inparts of the São Paulo state. We work with accounting software, but, in reality,my interest in Software stretches far beyond this category of Software. I am very interested in video, graphics apps and presentation software.
I have also a pretty successful gaming blog, XboxPlus.net, for around 5 years, and there I and 2 more co-workers write about games of all genres and platforms (mainly PC games, despite the blog’s name). I love to write about games and software, and have already reviewed a lot of them (including software).
Between 1996-2000, I worked on a company that built and sold components for the refrigeration and “frigorificos” industries. I worked there with Autocad, drawing parts that would so be built. I also drew plants, because we had an engineer which developed projects for new refrigeration rooms on “frigorificos” (meat processing plant /installations)
But, since I saw my first computer, since I put my hands on one, I’m fascinated by technology, software and all other issues involved, as information security, for example.
SoftwareCasa: What made you decided to represent SoftwareCasa in Brazil?
Marcos: Well, this is a story with very personal details. I met Peter when I purchased my first Camtasia Studio, some years ago. Since then, I purchased software from SoftwareCasa now and then, and I and Peter started a good friendship, many times talking not only about softwares, business, etc, but also about games and other things. Suddenly, Peter came with a proposal of collaboration. And I loved it! J=
I trusted (and I trust) a lot on SoftwareCasa, and the things happened very naturally. I have recommended the store to many friends, and to work with SoftwareCasa will also be a pleasure.
SoftwareCasa: What is the current Brazilian market demand towards using e.g. Snagit, Camtasia and Bitdefender?
Marcos: Well, Brazil is a complicated market. Many times piracy ruins everything, including various business opportunities. One of the ways of to make things more easy in the selling software field is the critical consciousness, I think. To create ways to people understand what is a software, really. This can be, perhaps, one of the jobs I’ll have to do on SoftwareCasa Brazil.
Critical consciousness, also to generate sales. To make people understand that that powerful antivirus they are researching about (or even pirating) is not just a mere box+DVD set. There’s much, much more, there. The code is everything, and its value is what must be seen and valorized.
I think that in Brazil we have a great demand for security solutions, as Bitdefender, for example. Hackers and “online thieves” are always refining their methods, and almost always the free solutions are not enough. Snagit is a very good and powerful tool (I use it a lot), and I think people can become very interested on it.
I see Snagit as not only a mere screen capture tool. Once we get people understand it, its purpose, etc, and see what they can do with the software, we got it. The way, so, will start to open and we will be able to introduce Camtasia and other graphical solutions. Of course, Raxco tools and other graphic products can be marketed here. Just the start will require a lot of work (considering the “piracy factor”, yet), but, we’re here for that. J
SoftwareCasa: Can you tell us how you plan to promote SoftwareCasa?
Marcos: This is one of the things I have been discussing with SoftwareCasa at length. We’ll start a lot of activities focusing on list building. I have many other ideas up my sleeve, but those will remain secrets for now 😉 I am well aware that building the interest around these amazing products will take time.
SoftwareCasa: On a personal level, what’s your favorite software casa product? Why?
Marcos: Snagit. For sure. I love the way the software works. How it’s practical. How it’s powerful and user-friendly, at the same time. How we can capture screenshots in a very easy way, with a lot of extra features and with just a few clicks. I love Snagit profiles, the way they can make our work faster. The Snagit Editor is also wonderful. A software provided, let’s say, as an extra, with the Snagit’s purchase, and even so it’s a fantastic software. Many times I use it as a standalone graphical editor, due to its resources. And when we think on SoftwareCasa SuperStamps and SuperCallouts, which can be used both on Snagit and Camtasia, the things look much better. Snagit is my choice. 🙂
When Peter was asked of his personal thoughts on the new effort, here’s what he said:
We are delighted to work with Marcos Aurélio Tadeu Da Silva on the Brazilian market. Marcos shares our deep interest in amazing software such as Snagit, Camtasia Studio and many other creative titles. His background in the software and games related industries is a great fit for us and we love that he puts the clients first like we do.
About SoftwareCasa Brazilian Representative
Marcos A.T. Silva
Address: Rua Evaristo da Veiga, 304
SoftwareCasa is a global software reseller. The company has been selling software for more than 12 years and are focused on Video, Graphics, Presentation software and security. Contact details:
Fax (US/Canada): 415-520-4467
Fax (International): +34 951 232383